Completing the survey will earn you a discount of $127.99.

A. Demographic Information

1. What is your age?^*

18-24 years

25-34 years

35-44 years

45-54 years

55 years and above

2. What is your gender?^*

Male

Female

Non-binary

Prefer not to say

3. What is your highest level of education?^*

High school or equivalent

Associate degree

Bachelor’s degree

Master’s degree

Doctorate or higher

4. What is your annual household income?^*

Less than $25,000

$25,000 - $49,999

$50,000 - $74,999

$75,000 - $99,999

$100,000 and above

5. Which region do you reside in?^*

United States

Canada

United Kingdom

Germany

Other:

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B. Shopping Behavior for Bluetooth Earbuds

1. How often do you purchase Bluetooth earbuds online?^*

First-time buyer

Every 6-12 months

Every 1-2 years

Less often

2. On average, how much do you spend on Bluetooth earbuds each purchase?^*

Less than $50

$50 - $99

$100 - $149

$150 - $199

$200 and above

3. Which e-commerce platforms do you primarily use to purchase Bluetooth earbuds? (Select all that apply)^*

Amazon

Best Buy

Walmart

Apple Store

eBay

Newegg

Other:

4. What factors influence your decision to purchase Bluetooth earbuds online rather than in-store? (Select all that apply)^*

Better prices

Wider selection

Convenience

Customer reviews

Availability of discounts/promotions

Detailed product information

Other:

5. Which device do you primarily use for online shopping of Bluetooth earbuds?^*

Desktop Computer

Laptop

Smartphone

Tablet

Other:

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C. Preferences for Bluetooth Earbuds

1. hat are the most important features you consider when purchasing Bluetooth earbuds?^*

Sound Quality

Battery Life

Comfort and Fit

Price

Brand Reputation

Noise Cancellation

Additional Features (e.g., touch controls, water resistance)

2. Which brands of Bluetooth earbuds do you prefer or have purchased before? (Select all that apply)？^*

Apple (AirPods)

Samsung (Galaxy Buds)

Sony

Bose

Jabra

Beats by Dre

Anker (Soundcore)

Other:

3. What is your preferred price range for Bluetooth earbuds?^*

Under $50

$50 - $99

$100 - $149

$150 - $199

$200 and above

4. How important is brand reputation in your decision to purchase Bluetooth earbuds?^*

Extremely important

Very important

Moderately important

Slightly important

Not important at all

5. Do you prefer wireless earbuds with additional smart features (e.g., voice assistants, customizable EQ settings)?^*

Yes, definitely

Yes, somewhat

Neutral

No, not really

No, not at all

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D. Open-Ended Questions

1. Please rate your satisfaction with the following aspects of your most recent online Bluetooth earbuds purchase (1 = Very Dissatisfied, 5 = Very Satisfied):Ease of Finding Information: 1 2 3 4 5^*

1

2

3

4

5

2. Please rate your satisfaction with the following aspects of your most recent online Bluetooth earbuds purchase (1 = Very Dissatisfied, 5 = Very Satisfied):Accuracy of Product Descriptions: 1 2 3 4 5^*

1

2

3

4

5

3. Please rate your satisfaction with the following aspects of your most recent online Bluetooth earbuds purchase (1 = Very Dissatisfied, 5 = Very Satisfied):Website/App Usability: 1 2 3 4 5^*

1

2

3

4

5

4. Please rate your satisfaction with the following aspects of your most recent online Bluetooth earbuds purchase (1 = Very Dissatisfied, 5 = Very Satisfied):Price Competitiveness: 1 2 3 4 5^*

1

2

3

4

5

5. Please rate your satisfaction with the following aspects of your most recent online Bluetooth earbuds purchase (1 = Very Dissatisfied, 5 = Very Satisfied):Delivery Speed: 1 2 3 4 5^*

1

2

3

4

5

6. Please rate your satisfaction with the following aspects of your most recent online Bluetooth earbuds purchase (1 = Very Dissatisfied, 5 = Very Satisfied):Packaging Quality: 1 2 3 4 5^*

1

2

3

4

5

7. Please rate your satisfaction with the following aspects of your most recent online Bluetooth earbuds purchase (1 = Very Dissatisfied, 5 = Very Satisfied): Customer Service Experience: 1 2 3 4 5^*

1

2

3

4

5

8. Have you encountered any issues when purchasing Bluetooth earbuds online? (Select all that apply)？^*

Product not as described

Delivery delays

Damaged product upon arrival

Difficulty with returns/exchanges

Poor customer service

Payment issues

No issues encountered

Other:

9. Overall, how satisfied are you with your current Bluetooth earbuds?^*

Very satisfied

Satisfied

Neutral

Dissatisfied

Very dissatisfied

Psychological Attitudes and Behavioral Motivations

10. What motivates you to purchase Bluetooth earbuds online? (Select all that apply)？^*

Competitive pricing

Exclusive online deals

Wide variety of options

Positive customer reviews

Recommendations from influencers or friends

Convenience of home delivery

Loyalty programs or rewards

Other:

11. How much do online reviews and ratings influence your decision to purchase Bluetooth earbuds?^*

A great deal

A lot

A moderate amount

A little

Not at all

12. How important are eco-friendly and sustainable practices of e-commerce platforms to you when purchasing Bluetooth earbuds?^*

Very important

Somewhat important

Neutral

Not very important

Not important at all

13. Would you be willing to pay a premium for Bluetooth earbuds from brands that prioritize sustainability and social responsibility?^*

Yes, definitely

Yes, probably

Not sure

Probably not

No

Open-Ended Questions

14. What do you believe needs the most improvement in the online shopping experience for Bluetooth earbuds?^*

15. Please share a positive or negative experience you've had while purchasing Bluetooth earbuds online.^*

16. What are your expectations or suggestions for the future of online Bluetooth earbuds shopping?

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E. Closing Section

1. Thank you for your participation! Your feedback is extremely valuable to us. If you would like to receive the survey results or participate in future surveys, please leave your email address (optional):

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